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Communication Studies Bachelor\'s Degree

About the Management Studies Bachelor's Degree

❶You must complete a minimum of credits You must maintain a minimum grade point average of 2.

2018-2019 Catalog

2017-18 Advanced Coursework Network Providers
Overview of our BA in Media Studies
Past Papers

Our program produces leaders and innovators in the media industry. This multi-billion-dollar global business includes film, television, music, video games, publishing, web, mobile, and more. By integrating theory and practice, the program provides graduates with a keen understanding of the dynamic linkage between the creative arts and the business of financing, producing, and distributing creative work.

The rest of their coursework — readings, lectures, discussions — is conducted online; here is where they meet to put theory into practice.

Watch Learning Literacy at PS With small classes, dedicated faculty, and required undergraduate research, microbiology at Wagner prepares students for a wide range of careers. Watch 5-Year Microbiology Program. Learning Literacy at PS MS, Accounting Taught in small cohorts of about 15 students, the program focuses on accounting knowledge, analytical skills, effective communication, and information technology Traditional MBA This evening and weekend program features small classes, personalized advisement, for-credit internships, and Capstone Simulation, with five different majors to incorporate a wide variety of fields.

MS Ed, Childhood Ed. Doctor of Nursing Practice The Doctor of Nursing Practice DNP degree gives working nurses interdisciplinary training with a focus on disaster preparedness and population health. In this class, students will learn the history of media and the tools and technologies being used today to reach audiences and consumers around the world. From time shifting to localization of content and from digital production to new forms of distribution, students will gain insight into the current state of media in the 21st Century and beyond.

Narrative Essentials Utilizing lectures, in-class exercises, outside readings, classroom discussions, and film and television viewings, this course introduces students to the craft of storytelling. The intersection of story structure, theme, character, tension, and conflict is examined through detailed analysis. Students are encouraged to tell their stories visually. This course introduces the established tools and language used in writing. Instruction focuses on the fundamentals of visual storytelling.

Students will workshop ideas in class in order to discover creative tools to explore storytelling, create story worlds, and uncover exciting and perhaps unexpected versions of their stories. In the second half of the course, students will commit to one of their story ideas and develop it into a treatment. SEMESTER TWO Introduction to Communication Theory Human communication has evolved from cave paintings, to verbal communication and performance to the written word as consumed by the elite, the written word for the masses, movies, radio, television, the Internet, and global communications technologies and every small and large step in-between.

This course will guide students through the history, modes, concepts, and theories of human communication. Students will explore communication in various situations including interpersonal, small group, large group, business, cultural, and global interaction.

With a core understanding of communication theory, students will begin to examine mass communication and how emerging technologies are changing global communication. Students will be introduced to communication career paths so as to better understand how communication affects society and how society and commerce effect communication. This course examines the principles and strategies used by marketers to reach and engage consumers and audiences.

Marketers are faced with unique and complex decisions and must understand how their choices influence consumers, audiences and society as a whole. Marketing now has global reach and marketers must realize how different cultures react to the marketing message as well as the product.

Students will learn the language of marketing, the tools and techniques used by marketers, and how the marketing message impacts society. A focus on the entertainment industry and media will provide students with insights into the decision making process of studios and global media companies. Students will examine case studies to analyze why some marketing campaigns succeed and others fail.

Students will explore traditional and historical forms of journalism and how journalism is evolving. Students will examine the changing face of communication and the tools and techniques for spreading information. Students will learn an array of skills that can be translated to other forms of storytelling, including research, reporting, digital production, editing, anchoring, and show production.

Students will be challenged to be resourceful digital journalists who can handle every aspect of covering a story. Students are encouraged to dig deep into a story and ask the hard questions. Journalists and storytellers alike will introduce students to cutting-edge digital technology and methods that are now being used professionally.

Students will learn to work in small crews as well as solo to research, write, shoot, produce, edit, and even appear on camera in their own field reports and investigative segments. An intensive introduction to web site design, this course walks content creators from the basics to more advanced tools and techniques. Students will learn industry standard programs as well as site management, site workflow, and choosing a URL and site host.

Students will design and build a live web site to host their content and create a professional quality web presence for their projects. In addition, students will gain the knowledge to post their content to other distribution platforms. Once students understand the basics of Web Design they will explore App development as a way to expand story worlds and give consumers and audiences a deeper experience with content. Students will gain the basic tools to design mobile applications apps for smart phones, tablets, and computers.

Students will learn to create strategic design documents to build, on their own or with a creative team, mobile apps. Students will explore user experience to create apps that engage consumers and audiences.

Industry guest speakers will help students gain a deeper understanding of the current state of the Transmedia and where it is heading.

This course will explore key social media and networking strategies including posting, sharing content, co-creation, commenting, aggregators, curating, public relations, and mobile marketing. Students will examine branded content, brand integration, product placement, and other methods for financing projects and expanding audiences.

Students will study the history and purpose of branded entertainment to gain an understanding of how the industry has evolved. Students will learn approaches to Brand Management and connecting with Brands and Brand Representatives and agencies.

Evaluate various ethical positions. Describe the ways in which historical, social, or cultural contexts shape ethical perspectives. Natural Sciences Read More. Student Requirements Students must complete 6 credit hours in this area, of which at least 3 credits will be chosen from the statewide core course list or courses that include these as a direct prerequisite.

Learning Objectives These courses are designed to help students become effective interpreters of scientific results and critical analysts of claims about the natural world. Pose questions or hypotheses based on scientific principles. Use appropriate scientific methods and evidence to evaluate claims or theoretical arguments about the natural world.

Analyze and interpret research results using appropriate methods. Learning Objectives They should be designed to help students become competent analytical and flexible thinkers and lifelong learners. Analyze the major questions or problems in the course using various intellectual perspectives.

Demonstrate the relevance of ideas or findings from the course. Communicate arguments central to the course using clear, coherent prose that utilizes the conventions of standard American English. Discuss relevant ideas from the course using sources from a variety of text types. Read more about the E-Series Program.

General Education Electives Read More. Student Requirements To complete the 36 required Liberal Studies credit hours, students must complete a total of 6 credit hours of Liberal Studies electives drawn from the following areas, with certain limitations: Student Requirements To satisfy the State writing mandates, students must complete 3 credit hours of "W" State-Mandated Writing coursework.

Learning Objectives These courses are designed to help students become creative, and convincing communicators. Convey ideas in clear, coherent prose that utilizes the conventions of a standard language. Scholarship in Practice Read More. Scholarship-in-Practice courses focus the students on two central questions: What sorts of scholarly and creative endeavors do we undertake?

What are the projects that represent the authentic work of our particular fields of study? Student Requirements Students must complete two Scholarship in Practice courses prior to graduation—they may be taken within the 36 credit hours of Liberal Studies courses, but they do not need to be. Learning Objectives These courses are designed to help students become critical thinkers, creative users of knowledge, and independent learners.

Apply relevant areas of scholarship to produce an original project. Formative Experiences Formative Experiences provide an alternative way to fulfill one of the two required Scholarship in Practice courses. Cross-Cultural Studies X Culture may be described in its broadest sense as all socially patterned, symbolically mediated, learned behavior among humans.

Diversity in Western Experience Y Whether by choice or by circumstance, a society is an association of persons, and as such, differences within a society are inescapable and essential features. Learning Objectives By the end of the course, students will: Analyze some aspect of human experience within a culture, focusing on at least one source of diversity e. Oral Communication Competency Read More.

Students may satisfy this requirement with an approved OCC course of either of the following course types: A one- or more credit hour course in which the oral communication component is a significant portion of the course work and final grade.

A one- or more credit hour course that has, as a prerequisite, a 0- or more or no-credit companion course that provides students with instruction in the theory and practice of oral communication. In the subsequent 1- or more credit course, students apply principles of oral communication and are evaluated by an approved instructor to determine whether they meet the requisite oral communication learning objectives.

Learning Objectives These courses are designed to help students become flexible and proficient oral communicators for professional purposes. Deliver original oral messages for a specific purpose, occasion, and type of audience. Make effective use of both verbal and non-verbal delivery in presentations.

Computer Competency Read More. Student Requirements The computer competency requirement must be completed with one to four credit hours in one or more of the approved courses prior to the receipt of the baccalaureate degree. Upper Division Writing Read More. Student Requirements Students must complete one Liberal Studies-approved Upper-Division Writing course prior to the receipt of the baccalaureate degree.

Learning Objectives These courses are designed to help students become flexible and proficient writers for professional purposes. Use appropriate evidence from multiple sources to illustrate how a chosen topic is relevant to a particular field. Convey ideas clearly, coherently, and effectively for a particular purpose, occasion, or audience representative as appropriate for the field.

Natural Science Lab Read More.

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Find out more about our accelerated Bachelor's degree program in Media Studies! Offered at our Los Angeles campus, students can graduate in three years!

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