While brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge. In general, white papers are at least 2, words in length and are written in a more academic style. White papers are also used for government purposes as a method of presenting government policies and legislation, and gauging public reaction.
The following titles are all white papers for Microsoft Azure: Through reading these white papers, potential customers could come to better understand the rationale for using Azure in the context of the larger cloud computing ecosystem.
Commercial paper is a short-term debt security issued by financial companies and large corporations. This is the reason why I started writing in this field. I read books, white papers, blogs and guides. I asked experts for advice, and after receiving it I started writing white papers. Once the people who helped me and I felt I was ready, I looked for work. I convinced a few of my clients to hire me to write a white paper, and I worked on my portfolio. After I built the portfolio, getting freelance white paper work had become extremely easy for me.
Got questions about writing white papers? Just ask in the comments below. Mitt Ray is a copywriter. He specializes in writing and marketing white papers. Mitt regularly posts tips on writing and marketing white papers on his White Paper Blog. By Mitt Ray A white paper is a cross between a magazine article and a corporate brochure.
How to gain some experience writing white papers If you know how to write articles or marketing materials, you should be able to learn how to write white papers with a little effort and practice. Tell them what you told them.
Abstract -- A one-paragraph description of what the paper is about. Do not state the conclusion here; simply tell the reader what the purpose of the paper is. Customers frequently read only the abstract and conclusion of white papers, so provide material that gives them a good reason to read the details. The Problem -- Two-to-three paragraphs covering the problem and a little background.
Be straightforward and succinct. Avoid obfuscatory language, or what one white paper author calls "hidden assumptions. This and the following section are the meat of the white paper. How the Product Solves the Problem -- How the application of the product solves the problem.
As a white paper writer, I’m happy to say that white papers have grown up from the boring, highly technical documents they once were. At its core, the modern white paper clearly identifies a business problem and provides the reader with a succinct solution in an engaging easy to read format.
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way. Have a topic people will want to read.
A white paper is a document which includes an outline of a problem that the project is looking to solve, the solution to that problem as well as a detailed description of their product, its. A white paper is an informative document that talks about the benefits of a technology or a product to the consumer. White paper writing intends to address all the issues faced by consumers in a specific arena.
Now You're Ready to Format and Write This White Paper. We’ve done a lot of things so far. Some of it even involved a little bit of writing. Mostly, though, we’ve spent our time getting ready to write. Writing a white paper isn’t easy. You’re now staring down an intense and involved project. A white paper is a cross between a magazine article and a corporate brochure. Most clients want to read the educational magazine article part of the white paper to find out the solutions to their problems — but the persuasive brochure part of the white paper does its job too, and convinces the readers to buy the product or use the service.